What can I use Solbright for?
Solbright’s solutions automate inventory forecasting and management, order management, creative placements, billing reconciliation and recognition and business reporting for online publishers.

What benefits can I expect to see from using Solbright?
Solbright solutions allow online publishers to increase revenue, reduce operational costs, improve cash flows, and provide better customer service. Through simple step by step review and approval processes, alerts, audit trails, and information transfers you and your team will control and be knowledgeably involved in every critical step of your business.

Do I have to change the ad servers or third-party financial systems I’m working with?
No. It’s a point of pride with Solbright that our systems work with virtually any ad server or third-party billing system in use today. Our focus is to provide you with more options and enable you to maintain full control over your digital advertising businesses.

How can Solbright help me manage my relationships with my clients?
Ultimately, ad revenue drives your growth, so if your relationships with your advertisers are compromised by double-booked space, undelivered impressions or late or inaccurate bills, you’re putting your revenue at risk. You need clear, understandable and complete real-time information to manage your businesses effectively.

How can I justify a big investment in technology during tough economic times?
Everyone is being asked to do more with less these days. But online advertising is one of the few areas of growth, and if you’re not capturing the correct information today, you won’t be able to capitalize as the industry continues to evolve towards display, video and mobile advertising. The net-net: an investment today will save money in the long run, with a strong platform to manage and build for future growth.

This sounds complicated to learn. How can I get up to speed and how long will it take?
It’s a lot easier than it sounds. Over the decade we’ve been creating and refining online advertising workflow solutions, we’ve developed a training process we’re really proud of. Our on-site installation and product training that will get you up and running, almost always in less than a month, and your account manager will work with you on an ongoing basis to address your specific needs and help streamline your online advertising processes.

One of my biggest challenges is predicting and managing ad inventory. How can Solbright help me with that?
Using sophisticated proprietary algorithms, Solbright’s ad inventory management system accurately predicts available inventory as far as a year or more in advance, factoring in booked contracts and reservations as well as inventory history, seasonal adjustments, and non-recurring events. This will allow you to establish priorities for the sales team, prevent oversold revenue and the need for make-goods or refunds, respond quickly to RFPs with assurance that what is promised can be delivered, and ensure that you’re adjusting pricing to get the highest value for each segment of your inventory.

We’ve been doing fine with the internal system of spreadsheets that we’ve created. Why should we bother switching over to a new software system?
Your business is selling online advertising, not developing the systems to make that possible. That’s our job. Let us take that burden off you and let you get down to your business—selling ads, making money, and keeping the boss and investors happy. Let Solbright’s flexible solution help you meet your workflow demands and position you for seamless growth as your website grows and more salespeople are added.

What can Solbright do that my internal system can’t?
Solbright makes automatic inventory deductions across multiple locations – a manual process with tools like spreadsheets and ad servers – so you can find and address inventory problems and avoid overlapping reservations. Solbright also makes instantaneous forecast queries, allows specific team member permissions and creates a tracked approval process.

What if I want to limit the people in my organization who can see or act on sales opportunities?
With Solbright, you control what information is available to people in your organization and what actions they can take. In addition, alerts and review procedures allow management to be aware of any decisions or actions which require their review on a real-time basis.

How can Solbright manage my billing?
Solbright frees you from manually going through spreadsheets and tracking down sales and trafficking personnel to know what to bill by creating complete audit trails so that billing takes a day or less. We also support all the major invoicing applications, including Microsoft Dynamics, Great Plains, QuickBooks, PeachTree, Oracle Financials, SAP, JD Edwards, AdMark and more.

I’m getting more requests for video, mobile, networks, online/offline, buy-sell-side-integration and international requirements. Can Solbright help?
Solbright supports all your basic needs as well emerging, more complex integration and cross media requirements in the market. Whatever the media or format you need to support, we can help.

Can Solbright handle run-of-site sales and new sites?
Yes, run-of-site sales and new sites are automatically covered and are tailored to your site’s requirements and history.

How can I find out more?
The best way to see what Solbright can do for you is to schedule a demo.